The mobile commerce via apps can be a very powerful tool for any business. Whether you're a small, medium or multinational enterprise, Shovel apps can grow your business.
Every day, more and more businesses update their sales channels and begin creating apps knowing a strategy focused on my mobile commerce is stronger than a strategy of m commerce with websites adapted to mobile. This doesn't mean you should not offer both, but you should focus more on one if you seek to increase sales.
Let me show what an app can do for your business:
Mobile devices represent 60 % of traffic online
This number is so great that any company not available on mobile devices today, is taking the risk of being irrelevant in the future. To clarify a bit more the image, 80% of the time is used in a device through apps. May it be Facebook, Twitter, YouTube, Instagram or any app you know.
This opens up a sea of opportunities, because through those same apps social networking, you can advertise your app and its products, inviting those who are already browsing through their devices, to enter into your app generating some comfort and a sense of continuity with what they were already doing, because it is not the same to move from one app to another, that of an app to a website adapted.
A customer who downloads your app is a client that bears his e commerce 24/7 in your pocket. This presents an ongoing opportunity to reach them, remind them why your app is downloaded and why they should keep, and thus creating endless opportunities to increase sales through frequent customers.
65% of product searches begin through mobile devices
In 2015 the number of smartphones increased so significantly that today there are more smartphones than computers. Various investigations showed that smartphones and tablets are more frequently used computers.
However, sales through computers are even greater than across devices, so you can still see that customers prefer shopping to finish first. This tendency to move through the device along a purchase process can be critical for e commerce.
During the time period between the movement from one device to another, potential customers might change your mind about your purchase or simply look for other options and commerce. And this is where the apps present a solution. Creating a fast, smooth and smart way to access the desired product, thereby reducing the friction produced by websites adapted.
34% of online transactions in the world are already made from mobile devices
The number of people with access to smartphones reached nearly 2,000 million. That is why we can not ignore the urgency of creating a strategy for online mobile commerce.
Now, many will wonder what is the difference between a website and an adapted app? Well, then I'll make a list of the 8 most frustrating and common problems of websites adapted:
Having to zoom on the screen to make sure you press the right button.
Pages load slowly.
Having to use the 'View as computer' to access the website points that are not adaptive.
Text is too small.
Having to enter user information each time you want to make the checkout.
Images are to mall or too big.
The entire information about the product is not found.
Doubts about the safety of the adapted site.
1, 3, 4, 6, 8- All these points can be solved with an app. For an app to be approved by App Store and Google Play it must first go through a thorough review in which the functionality and compliance with standards is evaluated, so that once approved it is known that all images, texts, buttons and safety were and verified and approved both for smartphones and for tablets.
2- Because the app is installed on your smartphone, much information will be always available there. It will not be necessary to wait for ever to load absolutely everything (as if it happens to load an adapted website), reducing waiting a quarter.
5- Customers can enter as guests or create an account within the app. Anyway, all information (except card number and keys) will be stored in it. It will not be necessary to enter all the information again, speeding up the checkout process and halving times compared to websites.
You must ensure that all channels are fully optimized to give the best user experience possible. Without an optimized channel it will be unlikely to maximize sales. You must make your client feel that never stopped what they were doing before entering the app, which is as natural as surfing on Facebook or Twitter.
Some sales begin through google on your smartphone. Then they continue downloading the app and sending a product to cart and then ends with the computer when the person is comfortably at home. That is why one must be prepared for all types of platforms and devices. We must be sure of being in the places where users tend to be.
These are promotions accessible only through the app. They are immensely effective when aiming to increase the popularity of the app and customer loyalty. This is an especially powerful tool with apps.
Your customers will be aware of a promotion via a simple push notification (message app). 95% of push notifications are open, while only 15% of the mails are opened. That's why the answers will be higher, generating more sales and immediate answers.
These deals with push notifications create a sense of urgency to purchase. Let me show you how it works: Imagine that you were watching a smartphone over a month because he is convinced that is the best on the market, but the price is not letting you make the purchase.
Unexpectedly one day receives a push notification of the app on the product that was both eyeing a deal of the day for that smartphone that both want, and the offer is for a price that you are more than willing to pay. So it's now or never. Boom, I bought.
These apps to make online purchases are a critical component of customer retention when it comes, especially when there are products that are repetitive purchases, such as coffee capsules.
Mobile apps become 120% better adapted websites
Apps help with repetitive conversions, converting occasional customers into loyal customers. The Starbucks app, for example , has increased online sales by 23% over 2015.
Apps have become the XXI century loyalty cards. Consumers today value convenience, hence the reason why apps like Uber found unprecedented success, and now the e commerce decided to join this wave.
More than 90% of users report having shopped in a store while navigating in that store through smartphone. This will not surprise you much, since we are in the digital age. And why, I ask, believe that people are in their smartphones while shopping in physical stores? 50% responded that they are comparing prices and looking for product information, while looking for bargains.
This methodology brings a 40% increase in conversions while using customers who purchase the smartphone.
With push notifications and analytics, you can choose which customers to send messages to. You can create custom filters, allowing you to perform A/B testing with different customers and see which yields better results, creating their own campaigns to increase sales, especially in holidays and vacations.
Create a reward system within your app based on the frequency of shopping is a great incentive for customers to keep buying. The limits are your imagination possibilities.
Most companies that have not yet done that, will soon be adopting this new technology to be updated and in tune with consumer preferences. The secret, of course, is to make consumers lives easier.
But even if the apps are powerful tools remain tools. One to which you must learn how to better use.
Knowing that is what makes your customers active can be misleading, but thanks to the Internet and social networks, customers have many ways to let us know what they like and what not. If they have a bad experience, it's very likely to go to social networks to vent their frustrations, which can be very damaging to their brand. It's never been so important to reduce the inconvenience of customers as in the digital age.
Approaches such as online surveys, comments on the app stores, tools to listen in social networks, analytical and digital user-experience are very effective at listening and understand the users in real time, what he thinks, what he feels and what they think about your company. Your company must be open to learn and adapt their mobile user experience based on feedback from users. Never, ever, remove a negative comment. Talk to your customers, see how to change your mind about the image of your company.
With this information you can reach a conclusion: the mobile commerce is the present and the future, and reasons to be part of that world abound. And the best part is it is very easy to enter this market because barriers to entry are very low and very high profit potential.
Now that you know all the benefits and how to apply, the question for you is: Does your e commerce need an app?